diff --git a/.env.example b/.env.example
index c5381d2..938f023 100644
--- a/.env.example
+++ b/.env.example
@@ -26,3 +26,6 @@
 
 # Path to your Hermes config.yaml (for toolsets and model config)
 # HERMES_CONFIG_PATH=~/.hermes/config.yaml
+
+# Display name for the assistant in the UI (default: Hermes)
+# HERMES_WEBUI_BOT_NAME=Hermes
diff --git a/api/config.py b/api/config.py
index ba6b5de..bb79483 100644
--- a/api/config.py
+++ b/api/config.py
@@ -680,6 +680,7 @@ _SETTINGS_DEFAULTS = {
     'sync_to_insights': False,  # mirror WebUI token usage to state.db for /insights
     'check_for_updates': True,  # check if webui/agent repos are behind upstream
     'theme': 'dark',  # active UI theme name (no enum gate -- allows custom themes)
+    'bot_name': os.getenv('HERMES_WEBUI_BOT_NAME', 'Hermes'),  # display name for the assistant
     'password_hash': None,  # SHA-256 hash; None = auth disabled
 }
 
diff --git a/api/routes.py b/api/routes.py
index f50ef63..4fe16f9 100644
--- a/api/routes.py
+++ b/api/routes.py
@@ -116,7 +116,13 @@ def handle_get(handler, parsed) -> bool:
                  content_type='text/html; charset=utf-8')
 
     if parsed.path == '/login':
-        return t(handler, _LOGIN_PAGE_HTML, content_type='text/html; charset=utf-8')
+        import html as _html
+        _bot = _html.escape(load_settings().get('bot_name', 'Hermes'))
+        _page = _LOGIN_PAGE_HTML.replace(
+            '<title>Hermes — Sign in</title>',
+            f'<title>{_bot} — Sign in</title>',
+        ).replace('<h1>Hermes</h1>', f'<h1>{_bot}</h1>')
+        return t(handler, _page, content_type='text/html; charset=utf-8')
 
     if parsed.path == '/api/auth/status':
         from api.auth import is_auth_enabled, parse_cookie, verify_session
diff --git a/static/boot.js b/static/boot.js
index 4e74ff8..e6d6a5e 100644
--- a/static/boot.js
+++ b/static/boot.js
@@ -306,10 +306,23 @@ document.querySelectorAll('.suggestion').forEach(btn=>{
   };
 })();
 
+function applyBotName(){
+  const name=window._botName||'Hermes';
+  document.title=name;
+  const sidebarH1=document.querySelector('.sidebar-header h1');
+  if(sidebarH1) sidebarH1.textContent=name;
+  const logo=document.querySelector('.sidebar-header .logo');
+  if(logo) logo.textContent=name.charAt(0).toUpperCase();
+  const topbarTitle=$('topbarTitle');
+  if(topbarTitle && (!S.session)) topbarTitle.textContent=name;
+  const msg=$('msg');
+  if(msg) msg.placeholder='Message '+name+'\u2026';
+}
+
 (async()=>{
   // Load send key preference
   let _bootSettings={};
-  try{const s=await api('/api/settings');_bootSettings=s;window._sendKey=s.send_key||'enter';window._showTokenUsage=!!s.show_token_usage;window._showCliSessions=!!s.show_cli_sessions;const _theme=s.theme||'dark';document.documentElement.dataset.theme=_theme;localStorage.setItem('hermes-theme',_theme);}catch(e){window._sendKey='enter';window._showTokenUsage=false;window._showCliSessions=false;_bootSettings={check_for_updates:false};}
+  try{const s=await api('/api/settings');_bootSettings=s;window._sendKey=s.send_key||'enter';window._showTokenUsage=!!s.show_token_usage;window._showCliSessions=!!s.show_cli_sessions;window._botName=s.bot_name||'Hermes';const _theme=s.theme||'dark';document.documentElement.dataset.theme=_theme;localStorage.setItem('hermes-theme',_theme);applyBotName();}catch(e){window._sendKey='enter';window._showTokenUsage=false;window._showCliSessions=false;window._botName='Hermes';_bootSettings={check_for_updates:false};}
   // Non-blocking update check (fire-and-forget, once per tab session)
   // ?test_updates=1 in URL forces banner display for testing (bypasses sessionStorage guards)
   const _testUpdates=new URLSearchParams(location.search).get('test_updates')==='1';
diff --git a/static/index.html b/static/index.html
index c55d7e3..0ff59d6 100644
--- a/static/index.html
+++ b/static/index.html
@@ -372,6 +372,11 @@
         </label>
         <div style="font-size:11px;color:var(--muted);margin-top:4px">Show a banner when newer versions of the WebUI or Agent are available. Runs a background git fetch periodically.</div>
       </div>
+      <div class="settings-field">
+        <label for="settingsBotName">Assistant Name</label>
+        <div style="font-size:11px;color:var(--muted);margin-bottom:6px">Display name for the assistant throughout the UI. Defaults to Hermes.</div>
+        <input type="text" id="settingsBotName" placeholder="Hermes" style="width:100%;padding:8px;background:var(--code-bg);color:var(--text);border:1px solid var(--border2);border-radius:6px;font-size:13px">
+      </div>
       <div class="settings-field" style="border-top:1px solid var(--border);padding-top:12px;margin-top:8px">
         <label for="settingsPassword">Access Password</label>
         <div style="font-size:11px;color:var(--muted);margin-bottom:6px">Enter a new password to set or change it. Leave blank to keep current setting.</div>
diff --git a/static/messages.js b/static/messages.js
index 257994e..284ca5b 100644
--- a/static/messages.js
+++ b/static/messages.js
@@ -93,8 +93,9 @@ async function send(){
     assistantRow=document.createElement('div');assistantRow.className='msg-row';
     assistantBody=document.createElement('div');assistantBody.className='msg-body';
     const role=document.createElement('div');role.className='msg-role assistant';
-    const icon=document.createElement('div');icon.className='role-icon assistant';icon.textContent='H';
-    const lbl=document.createElement('span');lbl.style.fontSize='12px';lbl.textContent='Hermes';
+    const _bn=window._botName||'Hermes';
+    const icon=document.createElement('div');icon.className='role-icon assistant';icon.textContent=_bn.charAt(0).toUpperCase();
+    const lbl=document.createElement('span');lbl.style.fontSize='12px';lbl.textContent=_bn;
     role.appendChild(icon);role.appendChild(lbl);
     assistantRow.appendChild(role);assistantRow.appendChild(assistantBody);
     $('msgInner').appendChild(assistantRow);
diff --git a/static/panels.js b/static/panels.js
index bb3ea9a..3866366 100644
--- a/static/panels.js
+++ b/static/panels.js
@@ -1009,6 +1009,9 @@ async function loadSettingsPanel(){
     if(syncCb){syncCb.checked=!!settings.sync_to_insights;syncCb.addEventListener('change',_markSettingsDirty,{once:false});}
     const updateCb=$('settingsCheckUpdates');
     if(updateCb){updateCb.checked=settings.check_for_updates!==false;updateCb.addEventListener('change',_markSettingsDirty,{once:false});}
+    // Bot name
+    const botNameField=$('settingsBotName');
+    if(botNameField){botNameField.value=settings.bot_name||'Hermes';botNameField.addEventListener('input',_markSettingsDirty,{once:false});}
     // Password field: always blank (we don't send hash back)
     const pwField=$('settingsPassword');
     if(pwField){pwField.value='';pwField.addEventListener('input',_markSettingsDirty,{once:false});}
@@ -1042,6 +1045,8 @@ async function saveSettings(andClose){
   body.show_cli_sessions=showCliSessions;
   body.sync_to_insights=!!($('settingsSyncInsights')||{}).checked;
   body.check_for_updates=!!($('settingsCheckUpdates')||{}).checked;
+  const botName=(($('settingsBotName')||{}).value||'').trim();
+  body.bot_name=botName||'Hermes';
   // Password: only act if the field has content; blank = leave auth unchanged
   if(pw && pw.trim()){
     try{
@@ -1060,6 +1065,8 @@ async function saveSettings(andClose){
     window._sendKey=sendKey||'enter';
     window._showTokenUsage=showTokenUsage;
     window._showCliSessions=showCliSessions;
+    window._botName=body.bot_name;
+    if(typeof applyBotName==='function') applyBotName();
     _settingsDirty=false; _settingsThemeOnOpen=theme;
     const bar=$('settingsUnsavedBar'); if(bar) bar.style.display='none';
     renderMessages();
diff --git a/static/sessions.js b/static/sessions.js
index e655745..ed0c0f9 100644
--- a/static/sessions.js
+++ b/static/sessions.js
@@ -45,7 +45,7 @@ async function loadSession(sid){
       if(tc&&tc.name) appendLiveToolCard(tc);
     }
     syncTopbar();await loadDir('.');renderMessages();appendThinking();
-    setBusy(true);setStatus('Hermes is thinking\u2026');
+    setBusy(true);setStatus((window._botName||'Hermes')+' is thinking\u2026');
     startApprovalPolling(sid);
   }else{
     MSG_QUEUE.length=0;updateQueueBadge();  // clear queue for the viewed session
@@ -429,7 +429,7 @@ async function deleteSession(sid){
     if(remaining.sessions&&remaining.sessions.length){
       await loadSession(remaining.sessions[0].session_id);
     }else{
-      $('topbarTitle').textContent='Hermes';
+      $('topbarTitle').textContent=window._botName||'Hermes';
       $('topbarMeta').textContent='Start a new conversation';
       $('msgInner').innerHTML='';
       $('emptyState').style.display='';
diff --git a/static/ui.js b/static/ui.js
index fe78f19..b4d09ce 100644
--- a/static/ui.js
+++ b/static/ui.js
@@ -237,7 +237,7 @@ function setStatus(t){
     txt.textContent=t;
     bar.style.display='';
     // Show dismiss X only for static/error messages, not transient busy ones
-    const transient = t.endsWith('…') || t === 'Hermes is thinking…';
+    const transient = t.endsWith('…') || t === (window._botName||'Hermes')+' is thinking\u2026';
     if(dismiss)dismiss.style.display=(!transient && !S.busy)?'inline':'none';
   }
 }
@@ -402,7 +402,7 @@ async function checkInflightOnBoot(sid) {
 
 function syncTopbar(){
   if(!S.session){
-    document.title='Hermes';
+    document.title=window._botName||'Hermes';
     // Show default workspace name even without a session
     const sidebarName=$('sidebarWsName');
     if(sidebarName && sidebarName.textContent==='Workspace'){
@@ -412,7 +412,7 @@ function syncTopbar(){
   }
   const sessionTitle=S.session.title||'Untitled';
   $('topbarTitle').textContent=sessionTitle;
-  document.title=sessionTitle+' \u2014 Hermes';
+  document.title=sessionTitle+' \u2014 '+(window._botName||'Hermes');
   const vis=S.messages.filter(m=>m&&m.role&&m.role!=='tool');
   $('topbarMeta').textContent=`${vis.length} messages`;
   // If a profile switch just happened, apply its model rather than the session's stale value.
@@ -505,7 +505,8 @@ function renderMessages(){
     const retryBtn = isLastAssistant ? `<button class="msg-action-btn" title="Regenerate response" onclick="regenerateResponse(this)">&#8635;</button>` : '';
     const tsVal=m._ts||m.timestamp;
     const tsTitle=tsVal?new Date(tsVal*1000).toLocaleString():'';
-    row.innerHTML=`<div class="msg-role ${m.role}" ${tsTitle?`title="${esc(tsTitle)}"`:''}><div class="role-icon ${m.role}">${isUser?'Y':'H'}</div><span style="font-size:12px">${isUser?'You':'Hermes'}</span>${tsTitle?`<span class="msg-time">${new Date(tsVal*1000).toLocaleTimeString([],{hour:'2-digit',minute:'2-digit'})}</span>`:''}<span class="msg-actions">${editBtn}<button class="msg-copy-btn msg-action-btn" title="Copy" onclick="copyMsg(this)">&#128203;</button>${retryBtn}</span></div>${filesHtml}<div class="msg-body">${bodyHtml}</div>`;
+    const _bn=window._botName||'Hermes';
+    row.innerHTML=`<div class="msg-role ${m.role}" ${tsTitle?`title="${esc(tsTitle)}"`:''}><div class="role-icon ${m.role}">${isUser?'Y':_bn.charAt(0).toUpperCase()}</div><span style="font-size:12px">${isUser?'You':esc(_bn)}</span>${tsTitle?`<span class="msg-time">${new Date(tsVal*1000).toLocaleTimeString([],{hour:'2-digit',minute:'2-digit'})}</span>`:''}<span class="msg-actions">${editBtn}<button class="msg-copy-btn msg-action-btn" title="Copy" onclick="copyMsg(this)">&#128203;</button>${retryBtn}</span></div>${filesHtml}<div class="msg-body">${bodyHtml}</div>`;
     row.dataset.rawText = String(content).trim();
     inner.appendChild(row);
   }